Mo media mo problems

You know what really eats away at me? I'm watching ESPN, and on every show, they are talking about the altercation between Anquan Boldin and Cardinals offensive coordinator Todd Haley. I absolutely hate this. The media blows something like this way out of proportion.
When you get players and coaches on the same team that have a desire to win, you are going to have run-ins. That's part of the game. If these guys didn't care, it would have never happened. The guys and coaches get into all the time in the dugout on my team. It's not because we hate each other, it's because we're not seeing eye to eye at that moment and we are expressing ourselves.
I just don't understand why the media has to focus on the Boldin incident so much. Bolding actually had to do an interview to protect himself. It's so weak that a squabble like this took away from a great game. Let's not forget that the Cardinals are actually in the Super Bowl. Is ESPN talking about that? Some... but that is all they should be talking about. And I know it's not even put on there by guys who don't know sports and think it's a huge deal. The Bolding altercation is shown over and over so the commentators have something to talk about, and ESPN can create a soap opera that doesn't even exist.